Baby Talk – Brand Recognition

November 15, 2008

She is still small and she does not know much English yet. She knows English letters but sometimes she is confused with Russian letters since some of them look as English ones but pronounced differently. As you can understand, she cannot read in English yet.

A couple of days ago she went to a skating rink for a first time in her life. And she was very excited about that.

Then the funny thing happened. All of a sudden when she was on the ice she saw a Tim Hortons advertising of the board. She could not read what was written there. But she recognized what it was and said to mom “Mom, it is Tim Hortons”.

This is power of a strong brand. Had Tim Hortons brand managers heard a small child recognizing their brand, they would be proud of their work.

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